The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Five charts on what issues Americans feel are the primary issues facing the country
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker
What are people more willing to cut back on, if prices rose 10% due to tariffs? Discretionary items could face a bigger crunch, with one in three people saying they would have to cut back, according to the Ipsos Consumer Tracker.
The latest Reuters/Ipsos survey shows continued public concern over inflation, immigration, and international trade.
New ABC News/Washington Post/Ipsos polling finds Musk’s approval remains unchanged from February 2025
New ABC News/Washington Post/Ipsos polling finds the president’s approval has dropped
Five charts recapping President Trump’s first 100 days
