The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Faulty GPS and Backseat Drivers Top List of Car Travel Annoyances; Screaming Babies and Inconsiderate Passengers Most Annoying Air-Travel Irritants
But Local National Economic Assessment Can Temper Taking Action
Ipsos Outlines Nine Drivers of Success to Maximize Innovation Potential
Seven in Ten (18% Increasing/ 53% Same as Last Year) Have Not Improved Their Credit Card Debt Situation in the Last Year
Medical "Tourism" Appeals to 1 in 5 (18%) Global Citizens