The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
28 April 2025
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10amPT/1pmET
06 May 2025
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q1 2025 is down from Q4 2024
The March Reuters/Ipsos Core Political shows that Americans are concerned about political extremism or threats to democracy and the economy.
Sentiment falls sharply among Latin American countries.
New Washington Post/Ipsos poll of federal workers finds few are satisfied with their job in the federal government, though most plan to stay
The Ipsos Happiness Index finds people are happiest in India and the Netherlands. The U.S. ranks lower than the global average at 68%.
The latest polls and analysis on sports and sports betting in the U.S. and around the world.