The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
TV Dailies Marks 250 Weeks of Measuring Programming Success
Less Than a Third Deal with Their Pet Peeves by Talking Directly to the Person Involved
Consumers still cautious about spending and investing; Another "stay-cation" summer
Despite Many Parents Believing a Good Night's Sleep Key to Performance in School, Three in ten (27%) Children Aged 7 or Younger now have a TV in their Bedroom, And These Children Are More Likely to Stay Up Later