News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

Even with Sony's Big "Move" and Gamers Expecting Microsoft's "Natal," Nintendo's Wii Still Brings Game

Recent headlines about the coming eclipse of the Nintendo Wii may be premature - or at least a bit overplayed

Bruce Friend Appointed President Ipsos OTX MediaCT

Veteran media researcher assumes responsibility for all U.S. MediaCT business following Ipsos' acquisition of digitally driven research company, OTX

Summit Advises Seattle Marketers how to `Take Off' with the New Consumer

Ipsos Knowledge Summit Shares New Ideas and Thinking on a New Consumer Mindset

RBC CASH Index: U.S. consumers still pessimistic about economy, but starting to show optimism about their personal finances

A majority of Americans (82 per cent) feel their local economy will stay the same or weaken within the next six months, according to inaugural survey findings from the RBC Consumer Outlook Index, the new monthly survey of U.S. consumers released today by RBC.

Hispanics Are More Optimistic About the U.S. Economy than the General Population

Nearly Four in Five Hispanics Say the Economy Has Now Stabilized or Started Improving

Amid General Concern about Retirement Preparedness, Americans Support Increased Employee Participation in Savings Plans

With the Census in Progress, the Overall Perception of Importance and Intent to Participate Has Grown - Especially Among Hispanics

Three Quarters Are Confident that Their Personal Information Will Not Be Shared

Half (52%) of Global Citizens Would Find it Difficult for a Very Ill Family Member to Get Quality, Affordable Healthcare

But Half (48%) Would Find it Easy