News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

Housing Intentions Hold Steady

Majority of Americans Believe in Ghosts (57%) and UFOs (52%)

Americans Divided on Scariest Political Candidate Costume - 36% Barack Obama, 28% John McCain

Strong Majority of Americans Believe in Safety Precautions for Children Trick-or-Treating

Even With Concerns, More than Half of Americans Will Hand Out Halloween Treats One Quarter (23%) of Americans Have a Child Under Age 15 Who Will Be Trick-or-Treating This Year

The Ipsos Weekly College Football Fan First Poll (WEEK 9)

Texas Remains #1 in Fan First Poll, Penn State Jumps to #2 While Texas holds onto top spot, Penn State ranked best team by fans in Midwest and Northeast.

Small Businesses View Knowledge as Both a Key to Success and a Challenge

SMB Decision-Makers in Canada and Australia Share Same POV

Presidential Race Narrows Slightly With One Week Until Election - Among Likely Voters, Obama 48%, McCain 42%

McCain Picks Up Ground On Jobs and Healthcare, Although Obama Still Seen As Stronger (Jobs - Obama 50%, McCain 43%; Healthcare - Obama 53%, McCain 37%) Economy Still Dominates as Most Important Issue (Jobs and the Economy 42%, National Security 17%, Leadership 9%)

A Quarter of American Homeowners Are Delaying the Purchase of a New or Existing Home Due to the Current Economic Climate

However, Nine in Ten Agree that Owning a Home is Still the Best Long-term Investment they can Make with their Money

Online Video Streaming Going Mainstream

According To Recent Findings from Ipsos MediaCT's MOTION Study, Online Video Services Are Building a Mainstream Audience as the Number of Women and Older Adults Streaming Video Online Increases