The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Findings from Ipsos MediaCT's MOTION study show younger Americans express greatest interest in 3D video content, highest holiday season HDTV purchase intentions
In the Debate over Cap and Trade: Job Creation Trumps Higher Utility Bills
Democratic Party Declines in Favorability As Republican Party Recoups
Global Market Research Leader Integrates Extensive Gaming Experience and Research Toolbox for Gaming Sector