The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
But Economy Looms Large As Most Important Election Issue (36%); National Security a Distant Second (16%) Obama Leads McCain As Stronger on Jobs and the Economy (48% vs. 40%) and Representing Change (57% vs. 32%) in an Otherwise Tight Race
Majority (57%) of Americans Believe War on Terror Winnable, Despite Feelings That We Are Not Currently Winning (54%) But a Majority of Americans (57%) Also Favor Gradual Withdrawal From Iraq and Afghanistan and Bringing Troops Home
Six in Ten Americans (60%) Doubt Government's Ability to Restore Consumer and Investor Confidence Public is Virtually Unanimous that Recent Events Will Have a Negative Effect (90%), and Most (76%) Believe the Home Mortgage Crisis Will Continue To Get Worse
Obama leads among non-white and less affluent voters McCain strong among white and more affluent voters
But On Issues, Obama Leads on Domestic (Jobs and Economy, Healthcare) McCain On External (National Security, Foreign Policy) More View Obama (56%) As Change Agent Than McCain (35%)
Dead Heat: McCain 46%, Obama 45% But Biden (60%) Leads Palin (47%) On Being Qualified for President
Americans Reflect on the Safety of US airlines and Airports Two Thirds Are Satisfied That Enough or More Has Been Accomplished For Passengers
