The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
The ARF Names John Hallward of Ipsos ASI as Recipient of 2008 Great Mind Award
Amaury de Condй To Lead Ipsos Marketing Consumer Goods' Global Product Center
Global Research Company Acquires Forward Research, Inc. Of Saint Louis; Expands Agriculture And Animal Health Research Practice
4th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category Discount Multi-Track Bundles Present Untapped Opportunity