The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Lifestyles and Values among 18-34 Year-olds Differ When Crossing the 49th Parallel
Nearly a Third Would Rely Mainly on Life Insurance if Something Were to Happen to the Breadwinner in the Family
One Third (36%) Of Americans Think the Obama Administration Has Done "Too Little" About Controlling Compensation Packages, Half (51%) Think "About the Right Amount" (26%) Or "Too Much" (25%) Has Been Done Majority (56%) Think Bankers Have Fared Better than Other People during Current Financial Crisis
According to findings from Ipsos MediaCT's MOTION study, awareness and usage of many digital video websites increased in recent months, with strong consumer acceptance of ad-supported video content
