The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Portable Music And Media Players Top This Year's Technology Wish Lists
See And Touch Comfort Factor Critical As Twice As Many Consumers Likely To Shop In Person Than Online For Media Hubs, According To Latest Ipsos Insight Study America's Digital Den
Increasing Consumer Choice And Control Will Require Customized Market Insight Strategies To Manage The Flood Of New Features, Says Article From Ipsos Insight
Survey Reveals Nearly 20 Million Americans Purchased Items Online For Less Than Two Dollars In The Past Year
