The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Many Plan to Use Their Tax Refunds to Pay off Debt
23% Will Hire Fewer Seasonal Employees This Summer, While 46% Will Not Hire Any at All
Senior Executives from Ipsos Global Operations Help Set Standard for Research on Research
Didier Truchot Joins Global Research CEOs on RFP Discussion Panel