The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Alabama STILL #1 Among College Football Fans This Week
Nearly Two Thirds (61%) Think Obama Performed Better in Town Hall Debate Undecided voters perceive Obama as stronger on key issues -- change (Obama 69%/McCain 31%), helping the middle class (Obama 73%/McCain 27%) and creating jobs (Obama 63%/McCain 37%)
5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future
Obama opens 15-point lead on the Economy Obama 52%, McCain 37% Economy jumps 6 points as most important issue Obama Opens 7-Point Lead in Presidential Race - Obama 47%, McCain 40%
An Ipsos ASI Brand*Graph 360 Case Study
An Ipsos Vantis Viewpoint
