The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country.
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector
Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands
Poll Shows U.S. Hispanics Greatly Value Education, Work, Saving Money, Family and their Culture, but Have Mixed Opinions about Immigration and Government
Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch Brands and Save on Meals and Entertainment
Additionally, One in Ten Have Ended a Relationship because of Finance
Panel Methodology and Engagement Expert Renee Smith Joins Ipsos' Global Operations Team
Huge Majority of Upscale Americans Still Contributing and in Many Different Ways
