The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
One in four Americans say they have stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story.
Consumer Confidence Continues Unsteady Start to 2025 as Expectations Index Falls Sharply
09 April 2025
Time
10amPT/1pmET
Most Americans want the administration to prioritize working on inflation over other issues
Ipsos research examines how much Americans have heard about bird flu and attitudes toward a potential outbreak affecting humans
New Ipsos poll also finds that a majority still believe sporting events are too expensive
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