The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Emerging from the pandemic into a more expansive summer.
Fifty-two percent of Americans approve of President Biden's performance in office
Jobs sub-index is the only one still below pre-pandemic reading
Digital Technologies Enable Smaller Businesses Internationally to Personalize Interactions with Customers, Helping to Drive Success
Men and older Americans less likely to have cried in public
Familiarity is higher amongst older age groups
Global coronavirus concern is much reduced from this time last year, but it remains top of our worry list and reaches a record high in India.
How Brands Can Effectively Stand with the AAPI Community
