News & Events

[WEBINAR] Know the New America: Public Opinion Update

What do Americans feel is the most important issue facing the country?

Five charts on what issues Americans feel are the primary issues facing the country

Reuters/Ipsos Poll (September 29): Core Political Expansion

Reuters/Ipsos Data: Presidential Debate Special (9/28/16)

Reuters/Ipsos Poll (September 28): Core Political

More parents are saving for college--and they're saving more money

More parents are saving for college—and they’re saving more money

Chicago, IL- Sallie Mae and Ipsos released the sixth edition of How America Saves for College on September 28, 2016. The study finds that more families are saving for college in 2016 than in the prior three years of How America Saves for College. Fifty-seven percent of parents reported saving—up 9 percentage points from 2015. The average amount parents have saved for college is also up, at $16,380.

Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out

Personalized Handwritten Notes, along with Family Photos, are Items Most Likely to Make Cards Stand Out During the Holiday Season

Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented

In Comparison, Less Than Half (40%) Currently Have a Will

Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out

Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.