The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Ipsos research reveals generation, technology and cultural shifts are shaping how Americans engage with sports and what that means for brands
Axios-Ipsos Hard Truths Environmental Racism study finds minority Americans also experience more problems with weather-related infrastructure failures.
20 October 2021
Time
10amPT/1pmET
Can vaccine mandates turn the tide?
27-country survey finds nearly half say abortion should be permitted whenever a woman wants one, and one quarter say it should be allowed only in certain circumstances.