The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
38% of Americans approve of President Trump’s job performance as immigration tops the list of concerns for Republicans.
President Trump's approval rating rests at 42% this week.
New study finds that small U.S. businesses believe they are in good overall health as small business sentiment rises for the fifth consecutive quarter.
One in Five Have Already Booked Their Vacation, While Similar Proportions Have Started Planning but Have Yet to Book
President Trump’s approval rating remains steady: 45% of all Americans approve of the way Trump is handling his job as President. Registered voters are slightly more likely to approve of Trump’s performance (47%).
Similar Proportions Also Factored in Such Costs When Setting a Budget for How Much They Would Spend on a Home
Just Over a Third Would be Willing to Switch to a Tech Company That Offers Financial Services (e.g., Amazon, Apple, Facebook) if it Meant They Could Save Money
