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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
31 July 2025
Society

Ipsos Core Political Survey: Presidential Approval Tracker July 2025

The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
31 July 2025
Society

Internet users’ trust in the Internet has dropped significantly since 2019

Online users want better control over how their personal data is collected, used and sold.
14 November 2022
Society

Most patients feel trust in healthcare has declined in the past two years

The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience
10 November 2022
Entertainment

More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be the tournament’s finalists
10 November 2022
Society

What we know about the election

Below are five data points about what we know about the midterm election results, how much Americans trust elections, and what that means moving forward.
9 November 2022
Society

Voices of Ukraine: Documenting Life During Wartime

This fourth installment of Ipsos’ photo-essay series showcases a fractured healthcare system operating on the front lines. Through this series, we take a deeper look at the daily challenges doctors, nurses, medical workers, and volunteers face in providing care to civilians injured in battleground cities.
9 November 2022
Society

Majority of Americans support Veterans Day as a national holiday and plan to observe the holiday

Survey results also show that most Americans believe that more can be done to support transition for veterans into civilian life
9 November 2022
Society

Don’t make a mountain out of sample noise

Even as some polls sound the alarm on a narrowing race, the 2022 generic ballot appears to be largely stable
8 November 2022
Society

Ipsos-New York Times 2022 Midterm Wisconsin Mail Survey

Investigation into potential survey non-response in election polls.
8 November 2022