The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Only 8% accept unproven green product claims to be true
Prepaid Gift Cards are Popular Gifts to Both Give and Receive; Seen as Offering Flexibility and Convenience
Alabama Still #1 in Fan First Poll But fans in West and Midwest regions vote Texas Tech top team
Shopping Online is Viewed as One Way of Pinching Pennies, as Many Plan to Take Advantage of Promotions and Free Shipping
USDA data linking ethanol to food price increases diminishes Americans' support for policies promoting ethanol
Alabama Edges Out Texas Tech as #1 in Fan First Poll Texas Ranked #3 Which is Highest Amongst Teams With One Loss
Two in Three (67%) Say They've Taken Steps To Make Their Home More Energy Efficient
