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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

4 August 2025

Society

What do Americans feel is the most important issue facing the country?

Five charts on what issues Americans feel are the primary issues facing the country
8 August 2025
Society

Cultural Intelligence: Key insights, data and solutions

Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
7 August 2025
Society

Greater Number of Americans Have Access to Air Travel than Ever Before

Washington, DC – According to a recent online survey conducted by Ipsos Public Affairs for Airlines for America, more Americans are traveling by air than ever before, more Americans plan to travel more in the future, and they are overall happy with their air travel experience.
13 April 2016
Society

5BY20 Initiative Research

The objective of this study in South Africa was to evaluate the impact of the 5by20 program with a sample of 101 women entrepreneurs participating in the program in Guateng and North West provinces near Johannesburg, South Africa.
12 April 2016
Society

Ipsos Global @dvisory: The Economic Pulse of the World (March 2016)

Washington, D.C. — A major analysis of world public opinion was released today by Ipsos — one of the world’s largest market and opinion research companies.The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,108 recent interviews in 27 countries around the world.
11 April 2016
Society

Ipsos/Reuters Poll (April 6): Core Political Approval

Washington, D.C. — Barack Obama's approval remains at 46% this week.
6 April 2016
Corporate

Ipsos Appoints President for Ipsos Marketing Quantitative in the U.S.

Joe Marshall Crosses Pond to Lead Innovation and Market Understanding Research Business
6 April 2016
Society

One in Three (35%) Americans Say Nobody Taught Them about Investing

Most (87%) Believe that Financial Literacy Should be Taught in Schools
5 April 2016
Society

Reuters/Ipsos Data: Most Important Quality of Presidential Candidate

Washington, D.C. — Republicans are four times more likely than Democrats to say that aggressively defending America is an important quality
4 April 2016
Society

Reuters/Ipsos: Profanity

Washington, D.C. — The majority of Americans believe swearing is more commonplace than twenty years ago
4 April 2016