The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Price and Safety Also Top Considerations, but Less Important than in 2010
Majority of Americans (59%) Say Execution Was Acceptable
Cutting Edge Approach to Test Effectiveness of Mobile Communications
Ipsos MediaCT's LMX Study Gets the Holiday Scoop on the Tech Wish List
Ipsos Research Shows the New Kindle Fire is Not Apple's iPad, But It's No Slouch
However, Half Say that They Have Done Holiday Shopping at the Last Minute
