The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.
Fewer Americans believe prices are rising since we last asked at the beginning of the year – except for gas prices, according to the Ipsos Consumer Tracker.
Consumer Sentiment Edges Down as Most Indicators Show Stability
One in five Americans say that the conviction of Donald Trump is important to how they will decide to vote and that they are less likely to support Trump in November.
Five charts on how Americans view Hunter Biden’s guilty verdict and how it compares to Trump’s guilty verdict.
Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers
The latest Reuters/Ipsos poll finds most Americans believe Hunter Biden had a fair trial
Meanwhile, just one in four Americans say they are following news around the 2024 election very closely
