The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker
Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker
Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker
The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker
Two in three American (63%) expect to use AI tools more in the future, up 6 points from when we asked a year ago, according to the Ipsos Consumer Tracker
Below are five charts on where Americans stand on AI and where public opinion on AI stands to change
Sixth annual report ranks leading retailers in the grocery ecommerce space and the factors that drive their success
New research highlights educational gaps and myths about Veterans among Americans, parents, teens, and educators
