The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Why You Should Be Measuring Expensiveness If You're Not Already
Only 8% accept unproven green product claims to be true
Prepaid Gift Cards are Popular Gifts to Both Give and Receive; Seen as Offering Flexibility and Convenience
Alabama Still #1 in Fan First Poll But fans in West and Midwest regions vote Texas Tech top team
Shopping Online is Viewed as One Way of Pinching Pennies, as Many Plan to Take Advantage of Promotions and Free Shipping