The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Seven in Ten Globally Have Used Mobile Devices to Text Greetings to Far-Away Loved Ones (73%) or to Take Photos at Gatherings (65%); Four in Ten (42%) Used Online Video to Communicate with Loved Ones
Pressure Felt by Half (46%) to "Be Successful and Make Money" But Only One Third (34%) Measure Success by Things They Own Majority (59%) Optimistic Toward Self and Family for 2014, But Only Three in Ten (32%) Optimistic Toward Their Country
However, Majorities Say that They Do Have a Snow Scraper, Jumper Cables, or a Flashlight Stored in Their Car
I-Behavior to On-Board Ipsos Affluent Survey USA Data for Greater Online, Digital, and Video Success
