The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Six in Ten Americans (60%) Doubt Government's Ability to Restore Consumer and Investor Confidence Public is Virtually Unanimous that Recent Events Will Have a Negative Effect (90%), and Most (76%) Believe the Home Mortgage Crisis Will Continue To Get Worse
Obama leads among non-white and less affluent voters McCain strong among white and more affluent voters
But On Issues, Obama Leads on Domestic (Jobs and Economy, Healthcare) McCain On External (National Security, Foreign Policy) More View Obama (56%) As Change Agent Than McCain (35%)
Dead Heat: McCain 46%, Obama 45% But Biden (60%) Leads Palin (47%) On Being Qualified for President
Americans Reflect on the Safety of US airlines and Airports Two Thirds Are Satisfied That Enough or More Has Been Accomplished For Passengers
An Ipsos ASI Brand*Graph 360 Case Study
