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News & Events

Society

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

4 August 2025
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    [WEBINAR] Know the New America: Public Opinion Update

    [WEBINAR] Know the New America: Public Opinion Update
    From 16 October 2025 - 10amPT/1pmET
    Online
  • Society

    What do Americans feel is the most important issue facing the country?

    What do Americans feel is the most important issue facing the country?

    Five charts on what issues Americans feel are the primary issues facing the country

    8 August 2025
  • Consumer & Shopper

    Women as Consumers

    An Untapped Market?

    1 April 2003
  • Society

    Empowered Patients a Growing Force

    The drug marketer's "new reality"

    1 April 2003
  • Society

    Kids' Commercials

    No Child's Play

    1 April 2003
  • Society

    New Concepts Benefit From Wider Testing

    empty

    1 April 2003
  • Society

    War's Fallout

    Corporate America So Far Spared

    1 April 2003
  • Consumer & Shopper

    Book Industry Struggles with Slow Growth

    empty

    1 April 2003
  • Society

    How to Produce a Winning Concept

    empty

    1 April 2003
  • Society

    Why Category Buying Behavior Matters

    empty

    1 April 2003
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