The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Price and Safety Also Top Considerations, but Less Important than in 2010
Majority of Americans (59%) Say Execution Was Acceptable
Cutting Edge Approach to Test Effectiveness of Mobile Communications
Ipsos MediaCT's LMX Study Gets the Holiday Scoop on the Tech Wish List
Ipsos Research Shows the New Kindle Fire is Not Apple's iPad, But It's No Slouch
However, Half Say that They Have Done Holiday Shopping at the Last Minute
