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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Corporate

Ipsos Health Shines in Brand Positioning Research

European Pharmaceutical Market Research Association Honors Sharon Paik
27 July 2010
Corporate

Ipsos Veteran Researcher Named to Hall of Fame

Gerry Lukeman Inducted into Market Research Council's Hall of Fame
26 July 2010
Society

Democrat Incumbent in Arkansas faces 19 point poll deficit: Lincoln trails Republican challenger John Boozman

Incumbent Governor Mike Beebe (D), who retains very high approval ratings, leads over opponent Jim Keet (R) by 22 points
20 July 2010
Consumer & Shopper

RBC Consumer Outlook Index: Consumers expect financial reform efforts in Congress to have positive impact on U.S. economy, stability of U.S. financial system

Americans divided on impact on their spending
15 July 2010
Society

Crist Retains lead in Florida Senate Race, While Gubernatorial Race Remains Close

Florida Governor and Independent Senate Candidate Charlie Crist leads over his Republican and Democrat opponents In the Gubernatorial race, Democrat Alex Sink leads Republican contender Bill McCollum by one point, and trails the other Republican contender Rick Scott by three points - but about a quarter of Florida voters remain undecided
13 July 2010
Media & Brand Communication

If It Moves......

News of the Impending Motion Sensor Wars
9 July 2010
Consumer & Shopper

Americans Love Their Gaming Consoles As Much As Their Cars

Ipsos Study Compares Differences in Opinions about Customer Satisfaction for Multiple Industries
30 June 2010
Corporate

Ipsos Opens the Thinking on Market Research Innovation

New Open Thinking Exchange Rethinks, Revitalizes, and Reinvents Innovation in Research
30 June 2010