The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Industry Response Was Immediate and Consumer-Friendly
One Half Of Those wishing for More Would Consider Changing Jobs or Moving to a Community That Had More to Offer
Tres Cuartos Sienten que la Expansiуn de Viajes y Turismo Desde los Estados Unidos a Cuba Tendrнa un Impacto Positivo en las Vidas de los Cubanos
Three Quarters Feel that Expanding US Travel to Cuba Would Positively Impact the Lives of the Cuban People
Six Nation Survey Demonstrates How `Brand Obama' May Help Boost Positive Perceptions of `Brand America'
More Than Half of Consumers Say Country is Now On the Right Track
More Americans Would Rather Reduce Their Risk of Identity Theft by 20% Than Reduce Their Waistlines by 20 Pounds