The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Catherine LoPresti Brings 20 Years of Qualitative Research Experience To Leading Market Research Company
David S. Nemiah Brought On To Lead Proprietary Brand Equity Research
Seattle-Area Office Fourth Ipsos Location In Pacific Northwest To Serve Multinational And Local Clients
Interest in GPS Shows Trend of Demand for Functional Features Outweighs Entertainment Options
Patients using wired channels for drug information spend more on prescriptions, according to latest PharmTrends research
