The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
New ABC News/Washington Post/Ipsos polling finds the president’s approval has dropped
Five charts recapping President Trump’s first 100 days
New ABC News/Washington Post/Ipsos polling finds Americans are divided on President Trump’s approach to immigration
20 May 2025
Time
10amPT/1pmET
22 May 2025
Four in five feel powerless to control their electricity or gas bills, while most do not understand what drives utility costs
All four sub-indices show declines this month
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