The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
20 November 2024
Time
10amPT/1pmET
New Scripps News/Ipsos poll also finds that despite confidence in elections, a majority expect violence related to political outcomes following Election Day
Trump and Harris continue to be in tight race in the latest Reuters/Ipsos polling
Supporting businesses in navigating the European Accessibility Act
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.
People say it's important to support locally owned stores — but they also plan to shop mostly online this holiday season, according to the Ipsos Consumer Tracker.
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