The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Consumer confidence remains significantly higher than during the Great Recession; support for reopening the economy is growing
Late last year, Ipsos launched its innovative market research tool, Ipsos.Digital– a fully automated self-service research platform, which functions as a Do-it-yourself (DIY) or Do-it-together tool for clients
The newest Sallie Mae/Ipsos study finds that higher education plans remain unchanged for the majority of high school families despite challenges introduced by COVID-19
The economy and jobs are the most important problem for both Democrats and Republicans
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
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