The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Number of Americans "Undecided" Leaps in Latest Ipsos Poll; One in Four Opposed to Healthcare Reform Say it Is Because Reforms Won't Go Far Enough
When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off
Ipsos Loyalty's Chief Strategy Officer Part of Winning Team
But Free Casino Hotel Night (43%) or Tickets to Casino entertainment / Live Show (41%) Popular Incentives To Boost Attendance
Leisure travel shows tepid growth while business travelers are more likely to run hot or cold
