The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s
Walmart, Target, Sam’s Club and Nordstrom Rank Among the Highest for Reimagined Customer Experience
Trump’s diagnosis keeps the coronavirus front and center in the presidential race.
Vice-presidential debate does little to change the trajectory of the campaign.
Polls Turn Uglier For Trump
New American Cleaning Institute/Ipsos Poll finds that nearly half plan to clean and disinfect more this flu season in light of COVID-19 pandemic
FiveThirtyEight/Ipsos poll conducted after the VP debate shows most Americans were happy with the debate, both candidates’ performance