The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Today, Nearly 100 Million Americans Have Streamed Some Form Of Video Content Online, According To Ipsos Insight's Latest MOTION Study
3rd Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Distinction & Differentiation Within The Category Sound Quality, Ease Of Use And Search Remain The Most Important Features; Extras And The Ability To Exchange Ideas With Others Gain In Importance
