The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Expert Health Research Specialist Moves to the Agency Side from Merck
But Economy Looms Large As Most Important Election Issue (36%); National Security a Distant Second (16%) Obama Leads McCain As Stronger on Jobs and the Economy (48% vs. 40%) and Representing Change (57% vs. 32%) in an Otherwise Tight Race
Majority (57%) of Americans Believe War on Terror Winnable, Despite Feelings That We Are Not Currently Winning (54%) But a Majority of Americans (57%) Also Favor Gradual Withdrawal From Iraq and Afghanistan and Bringing Troops Home
Six in Ten Americans (60%) Doubt Government's Ability to Restore Consumer and Investor Confidence Public is Virtually Unanimous that Recent Events Will Have a Negative Effect (90%), and Most (76%) Believe the Home Mortgage Crisis Will Continue To Get Worse
Obama leads among non-white and less affluent voters McCain strong among white and more affluent voters
Dead Heat: McCain 46%, Obama 45% But Biden (60%) Leads Palin (47%) On Being Qualified for President
Americans Reflect on the Safety of US airlines and Airports Two Thirds Are Satisfied That Enough or More Has Been Accomplished For Passengers
