The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country.
When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off
Ipsos Loyalty's Chief Strategy Officer Part of Winning Team
But Free Casino Hotel Night (43%) or Tickets to Casino entertainment / Live Show (41%) Popular Incentives To Boost Attendance
Leisure travel shows tepid growth while business travelers are more likely to run hot or cold
Ipsos Marketing Launches Groundbreaking Forecasting System that Measures CPG Market Potential throughout the Innovation Process
