The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
The Perils of Perception study highlights how we are wired to think in certain ways and how our environment influences our (mis)perceptions
President Trump continues to receive moderate support for his handling of international trade following the G20 summit in Argentina.
Everyone likes a helpful, clean comedian
Ipsos’ What the Future report identifies the top trends for the future of food
Optimism is generally high, though some express concern about Amazon’s impact on their daily life
Four in ten Americans report that those who have spoken out against immigration have been treated unfairly.
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
