The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands
Poll Shows U.S. Hispanics Greatly Value Education, Work, Saving Money, Family and their Culture, but Have Mixed Opinions about Immigration and Government
Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch Brands and Save on Meals and Entertainment
Additionally, One in Ten Have Ended a Relationship because of Finance
Panel Methodology and Engagement Expert Renee Smith Joins Ipsos' Global Operations Team
Huge Majority of Upscale Americans Still Contributing and in Many Different Ways
Despite Widespread Economic Concerns, Other Top Anxieties Differ by Age and Income
