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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

The Ipsos Vibe Check: Here's how Americans feel about the government this week

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
4 August 2025
Society

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
31 July 2025
Society

Presidential Race Narrows Slightly With One Week Until Election - Among Likely Voters, Obama 48%, McCain 42%

McCain Picks Up Ground On Jobs and Healthcare, Although Obama Still Seen As Stronger (Jobs - Obama 50%, McCain 43%; Healthcare - Obama 53%, McCain 37%) Economy Still Dominates as Most Important Issue (Jobs and the Economy 42%, National Security 17%, Leadership 9%)
29 October 2008
Society

A Quarter of American Homeowners Are Delaying the Purchase of a New or Existing Home Due to the Current Economic Climate

However, Nine in Ten Agree that Owning a Home is Still the Best Long-term Investment they can Make with their Money
29 October 2008
Consumer & Shopper

Online Video Streaming Going Mainstream

According To Recent Findings from Ipsos MediaCT's MOTION Study, Online Video Services Are Building a Mainstream Audience as the Number of Women and Older Adults Streaming Video Online Increases
27 October 2008
Society

Obama Maintains Lead in Presidential Race - Among Likely Voters, Obama 50%, McCain 42%

Obama seen as stronger on jobs (Obama 54%, McCain 38%), healthcare (Obama 56%, McCain 32%), taxes (Obama 49%, McCain 41%); McCain holds edge on national security (McCain 52%, Obama 40%) Economy still dominates as most important issue (jobs and the economy 43%, national security 14%, leadership 10%)
22 October 2008
Corporate

Financial Services Team Gets "Bullish" With Newly Recruited Loyalty Expert

Financial Services Research Expert Jeff Repace Heads to Ipsos Loyalty
21 October 2008
Media & Brand Communication

Global Study Finds Majorities of Online Consumers are Concerned about Identity Theft and Fraud

Identity theft is more pronounced in English speaking countries
21 October 2008
Society

The Ipsos Weekly College Football Fan First Poll (WEEK 7)

Fans Continue To Vote Alabama #1. Texas, Penn State, Florida and Oklahoma State are close behind after each had an impressive victory in front of a national TV audience
16 October 2008
Society

Few Americans Give High Marks To Food Safety Efforts (11% grade of `A') - More Think Food Safety Has Gotten Worse (28% Worse / 15% Better)

Americans See Imported Food As Primary Concern (79% Imported Food / 21% Food Produced in U.S.) Americans Believe Food Processors (81%) and Government Safety Inspectors (79%) Most Responsible For Food Safety
16 October 2008