News & Events

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.

Ipsos Core Political Survey: Presidential Approval Tracker July 2025

The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.

After Final Presidential Debate, Undecideds Favor Obama - Obama 53%, McCain 47%

McCain's Performance Rated As Much-Improved (53% Better than other debates), But Obama Still Seen As Debate Winner (56% Obama / 44% McCain) Undecided voters perceive Obama as stronger on key issues -- change (Obama 67%/McCain 33%), helping the middle class (Obama 69%/McCain 31%), healthcare (Obama 67%/McCain 33%) and creating jobs (Obama 62%/McCain 38%)

IGN and Ipsos MediaCT Debut Most Comprehensive Research Study to Date on the Changing Face of Videogamers

Study Breaks Long-Standing Stereotypes and Shows Gamers are More Social, More Active and More Valuable as Consumers than Non-Gamers. Videogamers are More Likely than Non-Gamers to Influence Friends' Attitudes About Pop Culture -- such as Movies and TV -- and New Technology Purchases

Obama Widens Lead in Presidential Race- Obama 48%, McCain 39%

McCain Seen As More Negative Campaigner - McCain 53%, Obama 30%; More Than Half Report Negative Campaigning is Not Effective (39% Effective; 57% Not Effective) Health Care (32%), Energy (31%) Trump Defense as Key Funding Priorities for Next President

The Ipsos Weekly College Football Fan First Poll

Alabama STILL #1 Among College Football Fans This Week

RBC Cash Index: U.S. Consumer Confidence Experiences Largest Single Month Decline, as Americans' Expectations for the Future Plummet

After Second Presidential Debate, Undecideds Move Toward Obama - Obama 57%, McCain 43%

Nearly Two Thirds (61%) Think Obama Performed Better in Town Hall Debate Undecided voters perceive Obama as stronger on key issues -- change (Obama 69%/McCain 31%), helping the middle class (Obama 73%/McCain 27%) and creating jobs (Obama 63%/McCain 37%)

Amazon and Rhapsody Show Strong Gains in Digital Music Market While iTunes Remains Dominant

5th Annual TEMPO Digital Music Brandscape Study From Ipsos Reveals Emerging Changes Within The Category Shifts Come At Expense Of Lesser-Known Brands, Further Market Consolidation Likely In The Near Future

Financial Meltdown has Effect

Obama opens 15-point lead on the Economy Obama 52%, McCain 37% Economy jumps 6 points as most important issue Obama Opens 7-Point Lead in Presidential Race - Obama 47%, McCain 40%