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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.
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Finding Hidden Winners First: How to Identify Great Ideas before Your Competitors
Innovation Research Advice for Marketers of Financial Services, Durables, Technology, Health and Other Services
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ARF Re:think Webcast: The Elusive Link Of Consumer Psychology With Consumer Behavior
In today's competitive market, understanding what drives consumer behavior is essential to creating accurate predictive brand growth strategies. However, there is a critical gap between consumer psychology and actual consumer behavior. How can motivational research be combined with predictive analysis to provide insights that marketers can invest in?
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Banking On Innovation in Financial Services: Is Prepaid The Future Of Mainstream Banking?
What does the introduction of Chase Liquid and Bluebird mean for retail banking in the future?
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Ipsos Fun Facts -- Consumers In The Pacific Northwest
Almost one-quarter (24%) of area residents attend "Happy Hour" at least once a month.