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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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On the Road Again: Affluents and Their Joy of Travel
With COVID now less of a concern, listen in we explore what the “new normal” looks like for Affluent travel, and the lasting impacts of the pandemic on travel planning considerations.
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Closing the Gender Pay Gap among Affluent Americans
Affluent women have a median personal income that is 20% less than affluent men. Here’s what companies and brands can do.
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Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.
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Show Me the Money: Affluent Fans & the Economics of Sports
Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.
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Affluent & Concern For the Environment
Affluent Americans care about the environment – but it’s largely driven by white Affluents. Here’s how to change that.
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How Back-to-Office Policies Resonate Throughout the Entire Economy
Many workers have their eye on the door as several options have opened amid the Great Resignation, so companies must be careful about forcing them to return.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.
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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI