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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Trust & Effectiveness in Public Health Communications
Listen in as we share new research exploring how Americans view key agencies and how, especially for the CDC, a crisis can undermine public trust.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Why government decision-makers can’t ignore the public’s trust
Americans have been losing trust in the government for at least 50 years. Here’s what to know about communicating with the public in this environment.
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How inflation hits Americans of color harder
Inflation affects white, Black, Hispanic, Asian American and Pacific Islander groups in America in different–but ultimately unequal–ways. Take a look at our latest report.
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Diversity & Inclusion Research Insights
Our research exposes uncomfortable truths, while our experts forge a new path forward.