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Green Marketing: Just a Tactic?
Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.
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The Insurance Industry's Reputation after Hurricane Katrina
The hurricanes of 2005 had a devastating effect on the life and livelihood of Gulf Coast residents, and could be having a negative effect on the insurance industry. Recovery from the tremendous damage wreaked by Hurricane Katrina will cost unprecedented amounts of money: the U.S. government's most recent budget estimates spending for hurricanes Katrina and Rita at more than $100 billion. Recently, the Bush administration asked Congress to approve another $18 billion in aid, still far short of what's needed, according to insurance industry analysts. Tensions among the key players--federal, state, and local governments, disaster and relief agencies, the insurance industry, and hundreds of thousands of policyholders--seem unavoidable.
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Americans Debate the Consequences of the War in Iraq
Each quarter, Ipsos-Public Affairs designs a study of American opinion on different topics for the PBS program Flashpoints USA. The latest study, fielded in the days leading up to the handover of power to the interim Iraqi government, examined American opinion on the conduct and consequences of the war. The poll was designed to provide context and generate debate on the program.
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Americans Divided on Personal, Public Role of Religion
Americans are divided on the role of religion in making decisions in their everyday lives. About one quarter of the population are regular churchgoers who say most or all their decisions reflect their religion's teaching. As many attend services rarely or never, and say religion has little or no bearing on their life decisions. The rest of the public (about half) lay in the middle, being regular or sporadic churchgoers who use religion when making some decisions.