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Four ways to future-proof your brand during inflation
We already said marketing investments are the way to go. Here’s four we recommend.
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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
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Patient-First Innovation featuring MEDRhythms
Listen in as our guest, MEDRhythms CEO, discusses patient-first innovation to design digital therapies that use sensors, music and software to improve walking (as featured in Rolling Stone magazine!).
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What the Future: Aging
Listen in as we discuss how brands can help us live our best lives now, and in the future as this segment increases in size.
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The Amazing Race 2022 Update: Next-Gen Immuno-Oncology Edition
Read our March 2022 update regarding the two front-runners in this niche category and insights behind their race to market.
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How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.